Roll-up cigarettes on the increase
It has been discovered that more than one in four adult smokers now use pouch tobacco and roll-up cigarettes, with a considerably increase in the amount of female users.
An analyst approach of smoking habits in England suggests a cultural shift in the use of tobacco, now more favoured than conventional cigarettes. In 1990, just one in fifty female smokers used hand-rolled tobacco, compared with the one in five in 2007. The apparent increase is due to users believing the roll-up trend to be more fashionable than the conventional cigarette. Smoking related diseases have risen by 1.2mn to 1.4mn since 1997.